The passing down of avant-garde beauty looks.

We developed heirloom to showcase the incredible work of makeup artists around the world and create a collaborative space where looks are admired, shared, and emulated. Each week we collaborate with makeup artists in the Instagram community to develop exclusive releases that highlight their unique styles.

In-depth case study
Teammates: Emma Switzer, Keoni Moore

My Roles: Visual Design/Social Media Strategist/IG Filter Designer
By fostering a makeup-specific community separate from the general IG filter gallery, we direct followers who are interested in the development of makeup and beauty tools to a curated space. Heirloom is about getting weird, funky, and experimental with our faces. It’s about imagining the face as a blank canvas – an art opportunity for us all to have some fun with. There are no rules here.